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app marketing

1 Min Read

How to Set KPIs for Mobile App Growth

When building and scaling a mobile app, success is not just about downloads. To achieve sustainable growth, app developers and…
1 Min Read

Strategic Thinking for Launching a Mobile App

Launching a mobile app is no longer just about building great code or having a creative idea. In today’s competitive…
1 Min Read

The Evolution of a Simple Idea into a Successful App

Every successful app in today’s digital marketplace begins with something small: a simple idea. Yet, transforming this idea into a…
1 Min Read

Why Some Apps Go Viral Without Ads

In the competitive mobile app industry, millions of applications are launched every year. While many struggle to gain visibility, some…
1 Min Read

From Idea to App Store: A Success Story

Turning a simple idea into a fully functional mobile application and publishing it on the App Store is a journey…
1 Min Read

App Uninstall Rates: Top Reasons and Solutions

In today’s highly competitive mobile app ecosystem, user retention is just as important as user acquisition. While getting downloads is…
1 Min Read

What Is the Lifetime Value of a Mobile User?

Understanding the Lifetime Value (LTV) of a Mobile User is essential for app developers and marketers aiming to maximize ROI.…
3 Min Read

Understanding the App Store Optimization Process

App Store Optimization (ASO) is a fundamental strategy to improve an app’s visibility and ranking within app stores like Google…